Short answer
There is no universal winner. WhatsApp often fits broad consumer audiences, while Telegram is strong in digital-first products and communities. Cascade prices both at 3 ₸ per successful delivery, so use your own data.
What to compare
| Criterion | Telegram | |
|---|---|---|
| Audience | Broad consumer reach | Strong digital-first adoption |
| Format | Code and short link | Code and short link |
| Integration | One REST API | One REST API |
| Price | 3 ₸ | 3 ₸ |
| Cascade role | Primary or fallback | Primary or fallback |
How to choose the order
- Split comparable traffic between the channels.
- Measure
delivered,verified, time to verification and resend rate. - Put the channel with the higher verified conversion first.
- Keep the other as fallback and review the order monthly.
Keep the Bearer token on your backend, hash verification codes, and protect resend with cooldowns and rate limits.
Conclusion
Most products benefit from a two-messenger cascade: one primary channel and one fallback. See the documentation and current pricing.